NEW YORK and SAN FRANCISCO -- The National Football League and Twitter today announced a new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round.
The NFL and Twitter, who have collaborated since 2013 through the Amplify program, will offer brands the opportunity to advertise on official NFL content created specifically for the Twitter platform. The deal breaks new ground in creative live programming and video-on-demand content.
Live Show
The NFL will produce a 30-minute live digital show that will air on Twitter five days per week during the NFL season.