It’s a bustling time in the sports television business, as the NCAA Tournament is about to start, the baseball season looms, the Masters golf tourney is less than a month away and the NBA and NHL seasons head down the stretch.
But TV and league executives are planning well beyond those events, leading to the National Hockey League forging a new television deal this week and the National Football League reportedly being on the verge of wrapping up its next mega deals with the networks. Some reports say 10-year pacts could be worth as much as $100 billion to the NFL.