St. Louis is last in the land in the way the owner of the local NFL team interacts with its fans. He gives them little to cheer for, as the Rams are wallowing again — seemingly destined to their 12th consecutive non-winning season and 17th in 21 years in town.
And the primary message Rams fans hear is how team owner Stan Kroenke wants his team in the Los Angeles area, leaving the local fans in the lurch among all the talk of the club moving. But that message doesn’t come from what he says — he hasn’t directly addressed his customers in years — but by his actions.