February football fever in St. Louis continues to frolic.
The upstart BattleHawks again far out-rated the region’s other major sports teams in television viewership last weekend, while drawing the biggest crowd in the three-week history of the current version of the XFL.
Nielsen, which tracks viewership, reports that the 8 percent of homes in the market that turned in is the largest rating in any market for an XFL game this year. And St. Louis is averaging a 4.0 rating for all games in the league that have been shown on ESPN or ABC, tops in the country.