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Los Angeles Rams' Kevin Demoff says team has work to do in Los Angeles market

Los Angeles Rams chief operating officer Kevin Demoff believes the team can eventually become as popular in the L.A. market as the Dodgers and Lakers, but he stressed that it won't happen overnight.

Even if the Rams win Super Bowl LVI in their home stadium.

"I absolutely believe that we can be at the level the Dodgers and Lakers have been and continue to be," Demoff said during an hourlong Zoom session with reporters on Wednesday. "But those teams have [had] decades of success and championships and building a fanbase, and building a deep, multicultural fanbase.