By nearly any metric, the Los Angeles Rams have one of the smallest fan bases in the NFL. A new study from Michael Lewis, a professor at Emory University, confirms that ranking the Rams 31st out of 32 teams on what he calls fan equity, social equity and road equity.
Now before you let that get you upset (NEXT TO LAST? HERESY!), consider what we’re talking about.
Popularity.
Does it really matter that the Rams aren’t one of the most popular teams? Do you as a fan care about winning a popularity contest?