Astonishingly, that contest drew a better television rating in St. Louis, which they had jilted, than their new home town. Nielsen reported that 10.9 percent of homes with a TV in LA market tuned in, while the rating in St. Louis was 13.3.
The 23.4 rating the Rams had in LA last weekend is the best number they have generated in their three seasons back there. But it is a paltry figure for a postseason game in a team’s home market. And it fell far short of the worst rating (34.1) the Rams pulled in St. Louis for the 10 postseason games they had while based in Missouri.