A network of sports bars in Missouri have found a novel way to root against the team that was once theirs: Lower the price of beer as opponents pile points on them.
Hotshots Sports Bar and Grill, which has 10 locations in Missouri, is running a promotion that will lower domestic draft beer pitchers by $1 each time a team scores against their Rams, who moved to Los Angeles. The bar is calling it the "Slam The Rams" special.
"It's the least we could do," said Jay Korngard, manager at the St. Louis location. "People aren't happy that our team was taken away.