The NFL recently adopted a rule change that modifies kick offs in order to bring an impact play back into the game while balancing player safety:
Standard kicks will still begin from the 35 but everything else will look different.
The 10 kick coverage players will line up at the opposing 40, with five on each side of the field.
The return team will have at least nine blockers lined up in the “set up zone” between the 30- and 35-yard line with at least seven of those players touching the 35.