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In need of an offensive spark, Rams begin the Jared Goff era

LOS ANGELES -- At long last, amid deafening demands and escalating anticipation, the Jared Goff era is set to begin in this city.

It's time.

Los Angeles Rams coach Jeff Fisher ultimately made up his mind on Tuesday morning and informed Case Keenum that Goff, the No. 1 overall pick in the 2016 NFL Draft, would be his starting quarterback for Sunday's home game against the streaking Miami Dolphins, a development that was first reported by ESPN's Chris Mortensen. And anyone who has watched this team realizes why this needed to happen.

The Rams' offense was lifeless of late, in desperate need for a spark like this.