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Hochman: Why did St. Louis grow to hate Jeff Fisher?

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The dive bar would serve champagne.

That was the plan, that's how big this was — or how petty this was. It was set for Thursday at Rosie's in the Central West End: A celebration to honor the accomplishment of Rams coach Jeff Fisher, who with a loss that night, would've then tallied the most losses in NFL history.

The radio producer Chris Gardner, from our show “The Writers' Block,” had the whole thing planned. The bubbly upon the Seahawks defeating the Rams. Encouragement of mustaches, an homage to Fisher's early days and Stan Kroenke's current days.