INGLEWOOD, Calif. -- It's only a bunch of dirt now, in no way reflective of the prodigious venue it will someday be. But Kevin Demoff, the Los Angeles Rams' chief operating officer and in many ways the orchestrator of this whole thing, already has a vision. He sees Jared Goff, 2016's No. 1 overall pick, standing on that very dirt, flinging game-winning touchdowns and leading this franchise to a Super Bowl victory inside the stadium that will sprout from all that rubble.
The symbolism in all this -- Goff being named the starting quarterback on Tuesday, the Rams breaking ground on their new stadium Thursday -- is not lost on him.