PHOENIX — Even while watching last year's Super Bowl, Bill Richards was planning how this year's pregame show would look.
Richards is the lead producer for Fox's Super Bowl pregame show for the fifth time. The five hours leading up to Sunday's showdown between the Kansas City Chiefs and Philadelphia Eagles is analysis, entertainment and pageantry all in one huge production.
“It’s a cloud. I don’t say that to feel negative, but it’s something that’s with you for at least a year,” Richards said earlier this week. “You're always kind of like if you get something great for Week 7, do I save that for the Super Bowl?