Many NFL teams script their first 15 (or more) plays before a game starts to focus on getting a few fundamental concepts right. Whether they want to attack a particular defensive player or scheme, exploit a perceived weakness or simply drill down on the offensive elements they think are most critical to winning, they pay particularly close attention to the plays they'll start with on Sunday as they wrap up the week.
Likewise, organizations need to pay attention to the first few critical things they do during the 2017 offseason, as those might end up defining the year to come.