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End of the line for Rawlings' football helmets

Rawlings’ football helmets are getting sacked far short of their goal.

Five years after Rawlings Sporting Goods jumped back into the football helmet business, the company is cutting short its gridiron comeback.

Rawlings, a Town and Country-based maker of baseball gloves, softball bats and other sporting goods, confirmed that it is ending production of its football helmets and football shoulder pads this year. Rawlings announced the launch in 2010 and began selling football helmets in 2011.

Its football helmets worn by youth, high school and professional players are made at an assembly facility in Washington, Mo.