Even when the NFL institutes a rule designed to reduce concussions, it can't shake the perception that it doesn't care what players and coaches think.
The league took a step toward eliminating kickoffs this week by enhancing the touchback rule for a one-year trial with a priority on player safety. The receiving team will now get the ball at its own 25 with a fair catch of a kickoff anywhere behind that yard line.
Some of the league's most prominent coaches criticized the decision.
"My thing is, where does it stop? I mean, you start taking pieces and you know, we'll see how this goes but you don't want to take too many pieces away or you're going to be playing flag football," Kansas City Chiefs coach Andy Reid said.