It took just seven days in July for the Los Angeles Rams to lock in their offensive identity for the remainder of the decade. What happens next is less certain. A week after signing Brandin Cooks to a five-year, $81-million extension before the former New Orleans Saints and New England Patriots wideout had even played a game for the franchise, the Rams followed up by giving star back Todd Gurley a four-year, $60-million extension with $45 million in guarantees.