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A legacy of hatred: Why the Los Angeles Rams must crush the San Francisco 49ers

As a lifelong Los Angeles Rams fan, there’s no NFL franchise who I despise more than the San Francisco 49ers.

To this day, every fiber of my being crackles with seething, bitter scorn for those fancy lads by the Bay. Their colors. Their fans. Their pinot gris and charcuterie tailgates. Their undeniable excellence during the Bill Walsh era. From Montana and Rice, Clark and Craig, Rathman and Lott to Young, TO, Haley, Deion and, perhaps most of all, Merton F’ing Hanks...

Any list of Niner greats reminds me of bullies who stole my lunch money, psycho ex-girlfriends, or horrible bosses.