Kevin Clark of the Wall St. Journal has a great piece today on what the Rams are doing differently to support a roster full of millennials.
The term millennial was popularized in the 2000 book Millennials Rising: The Next Great Generation, by Neil Howe and William Strauss. It has since become a term for websites to write very dumb things about.
For a generation of humanity born roughly from 1980 to 2000, much of that dumb stuff is applicable to cultural phenomena and aspersions to how it affects business because we are all monkey robots to the program manager's manager's manager and learning something erroneous about millions of people by reading a bad article on Slate is much easier than talking to those same people.