If Oscars and Emmys ever supersede NBA titles and MVP trophies when it comes to defining the legacies of Kobe Bryant and LeBron James, mark that as the moment when the sports world began to spin backward on its axis.
The influential media company primarily owned by James and partner Maverick Carter, with millions of infused help by Warner Brothers, put the newest Laker into an elite orbit of Tinseltown titillation that some Black Mamba worshipers may see as another threat to Bryant’s status.
In deals reached with Showtime, HBO and CBS adding to what he’s already done with Netflix, YouTube and other media platforms — all while opening a new school in Akron, Ohio — James clearly has taken the position of superhero using his powers for the greater good.