THE LOS ANGELES LAKERS' 2023-24 pregame hype video centered on an ambitious conceit.
There was one day to film it before training camp. And the first Monday of October, Lakers media day, was already filled with requests for LeBron James, Anthony Davis and the rest of L.A.'s players, who were bouncing from station to station in full Lakers uniforms in a scene ripped from a "This is SportsCenter" commercial shoot.
The finished video, which graces the Crypto.com Arena video board before every Lakers home game this season, features players standing frozen inside futuristic-looking cryogenic chambers while a "power transfer" taps into each player's talents and distributes them among the group.