As Nike introduced a bold and new line of thinking with their taking over the NBA apparel contract beginning with the 2017-18 season, the Los Angeles Lakers took matters a step further by using their City Edition Jersey as a means to honor franchise legends through a Lore Series.
It calls for each Laker great to design the special jersey that will be worn during that specific season. It began with Kobe Bryant outfitting the Lakers with black jerseys which featured a snakeskin print as an ode to his “Black Mamba” persona.
For this season, the Lakers handed over the design canvas to Magic Johnson, who of course helped lead the team to five championships and now heads the front office as president of basketball operations.