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There’s something to be learned from Kobe going all-in on his new passion.

Kobe Bryant has been pivoting and pump faking his way to media since his retirement, and his next major project was announced Friday. ESPN will be linking up with Kobe — who has been creating shortform video content for their platforms with the Canvas series already — to deliver what sounds like a fascinating voyage into his basketball mind.

The concept for the new venture is that Kobe will provide “unparalleled game observations” as if he played in a game that will, of course, be one of the featured broadcasts on ESPN.