Back to the Los Angeles Lakers Newsfeed

Retiring Lakers star Kobe Bryant founds Kobe Studios as part of his Newport Beach company

Kobe Bryant has been writing his life story for more than two decades, a tale of a young phenom who reaches NBA glory through victories, controversy, injuries and thousands of fadeaway jumpers. It’s a narrative he has constructed on courts from Los Angeles to Beijing, and recently told in a feature video called “Muse.”

As his career comes to a celebrated end, Bryant, a 17-time All-Star, five-time NBA champion and future Hall of Famer, now is looking to create more narratives closer to home. But they won’t be about him.

And that’s the point Bryant wants to make moving forward.