NEW YORK -- Papa John's is getting "Shaq-ified.''
The pizza chain said Friday that basketball Hall of Famer Shaquille O'Neal will be its new pitchman, appearing in TV commercials and promoting Papa John's in other ways. The company hopes O'Neal can repair its image and revive its sales after the company's founder and namesake, John Schnatter, made racially insensitive remarks.
You know @SHAQ as a Hall of Famer, sports commentator and entrepreneur. Today, we're adding "Papa John's board member and investor in Atlanta stores" to his long list of pursuits. His business savvy and passion for our pizza make him a great fit.