If you woke up at the crack of dawn either of the last two days, just hoping to score the first Kobe Bryant merchandise that Nike has dropped since his tragic death in January, you were hardly the only one to do so. Unfortunately, due to Nike’s ridiculous, tone-deaf release strategy, you — like nearly every other Lakers fan on my timeline that logged on to SNKRS, Nike’s hype-building app — never actually had a chance.
You see, for Nike, SNKRS is not actually an app for selling shoes. Or at the very least, if it is one, it sucks at it.