Nike and NBA 2K20 teamed up for a first of its kind partnership that will deliver “Gamer Exclusives” (GEs) — limited edition sneakers that are unlocked exclusively through gameplay in the new MyPLAYER Nation mode and purchased via the SNKRS app.
Nike is due to make 10 “Gamer Exclusives” available through NBA 2K20, with the first being the all-purple ‘Bron 2K’ LeBron 17. James provided a first look at the exclusive colorway in September and wore it during the first half of the season opener against the L.A. Clippers.
Along with the shoe featuring the 2K logo on the tongue it also includes the game’s “WELCOME TO THE NEXT” tagline.