The NBA and Beats by Dre announced a partnership that makes the company the official headphone, wireless speaker and audio partner of the NBA, WNBA, G League and USA Basketball, beginning in October.
Co-founded by Dr. Dre and Jimmy Iovine, Beats have long become the preferred headphones of NBA players and other professional athletes alike. Los Angeles Lakers forward LeBron James and Draymond Green of the Golden State Warriors are among the prominent names on Beats’ roster.
“Beats revolutionized the music industry and has become one of the most innovative and culturally-influential brands in the world,” NBA commissioner Adam Silver said.