If you're curious how a Venn diagram might look of the 2022 NBA All-Star Game, Kendall Jenner and K-pop, then you've come to the right place.
NBA All-Star Weekend is here. The league's midseason showcase will see some of the biggest stars meeting in Cleveland to play for bragging rights and to benefit multiple charities.
But before captains LeBron James and Kevin Durant picked their squads, several All-Stars were supported by social media campaigns to help ensure their spot on the roster. These posts targeted fans, who accounted for 50% of the final All-Star vote that determined the starters.