Los Angeles Lakers youngsters such as Kyle Kuzma played in this year’s Rising Stars Challenge in Los Angeles. What many fans may not recall, however, is that Mountain Dew was marketing its newly minted beverage Kickstart all weekend long at the time.
The brand created a unique experience called “Courtside Studios” for fans right outside of Staples Center. One of the primary attractions included a stacked list of athletes that were interviewed.
Not too long ago, though, Mountain Dew decided to elevate their game even more. Mountain Dew unleashed its new Kickstart Rising Stars Content Series, a series hosted by former NBA star Baron Davis.