The Los Angeles Lakers and NBA as a whole are in the midst of an offensive renaissance. Even when Jock Stockton and Karl Malone were wreaking having on the league with their pick and roll dominance, isolation was the preferred method for teams to get a bucket.
Which makes sense, if you need a basket late. Michael Jordan, Hakeem Olajuwon or even Charles Barkley were great people to rely on for that.
As the NBA progressed, the rules started to change, leaning more towards offensive freedom for players.