LeBron James starts his journey to get the Los Angeles Lakers back on track when training camp starts at the end of the month. No matter if LeBron James meets the goal of leading the Lakers to the NBA title or not, the man has put in work influencing social issues in ways not seen since maybe Muhammad Ali.
What James is doing now with his social platforms is not only affecting the NBA, but his influence is starting to grow not only by the day but by the sport and athletic organization.
LeBron James already showed his powerful media influence by shining the light on the NCAA’s potential criteria by speaking out on the #RichPaulRule.