LeBron James wants a little lettuce on his Taco Tuesday.
The Los Angeles Lakers superstar is looking to monetize his popular videos by filing to trademark the term "Taco Tuesday."
One of James' companies, LBJ Trademarks, submitted the necessary paperwork with the United States Patent and Trademark Office in August. The application states that the goods and services involved with the trademark involve "advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels.