Professional athletes provide vibrant personalities and an understanding of being on camera, one reason why they translate well into various business and television opportunities. Athletes such as Los Angeles Lakers legend Magic Johnson run successful business firms, while providing a signature smile and charismatic personalities on camera.
The 2017 NBA Finals are a premiere stage to feature promotions for various shows and movies, with a majority of the NBA fan base watching. High grossing movies centered around Marvel and ‘The Avengers’ have formed a mutual partnership with ESPN and the NBA, in order to create hilarious and interesting commercials for the audience.