During the 2018-19 NBA season, Lonzo Ball has been dealing with a very personal and important conflict as he sits sidelined by injury for the Los Angeles Lakers.
His Big Baller Brand co-founder, Alan Foster, allegedly stole $1.5 million from him.
Ball recently removed all social media posts regarding Big Baller Brand and it was later revealed him and his family was considering folding the brand altogether and started selling merchandise on their website for 50 percent off.
All of this controversy for a brand that had failed to attract any clients outside of the three Ball brothers begs the question: Why didn’t Ball just sign a traditional shoe deal as a rookie?