One month before officially being traded to the Los Angeles Lakers, Anthony Davis and Ruffles entered into the first ever “Chip Deal.” The agreement called for Davis to serve as a creative partner to assist with developing products and offer transformational fan experiences.
The announcement coincided with Davis debuting a Ruffles-inspired signature shoe, The Ruffles Ridge Tops, which were designed by the famed Shoe Surgeon.
“Ruffles keeps finding new ways to make the game more fun for basketball fans and a ‘Chip Deal’ in itself is unprecedented – which is exactly why I wanted to do it,” Davis said at the time.