The Los Angeles Lakers believe made the right selection when taking point guard Lonzo Ball with the second pick in the 2017 NBA Draft, cementing in a new era of Lakers basketball. Now slated as the leader of the franchise, Ball has a chance to excel alongside his Lakers teammates.
Entering the draft, the big news surrounding Ball was his family’s decision to launch the Big Baller Brand, along with announcement regarding his first signature shoe, the ZO2s (worth $495). Ball, with some guidance from his father, elected to forgo offers from Nike, Adidas, and Under Armour, in favor of becoming the first rookie with his own brand.