Nike unveiled a new “Just Do It” marketing campaign for their 30th anniversary which features Colin Kaepernick with the caption: “Believe in something even if it means sacrificing everything.”
In protest against racial injustice in the United States, Kaepernick’s decision to kneel instead of standing for the national anthem has created a lot of controversy.
Kobe Bryant, who said he would have protested if he were still playing, recently showed support for Kaepernick and Nike on social media.
Along with Bryant, LeBron James commented on the new campaign at Harlem’s Fashion Show where he received the Icon 360 Award, according to Jocelyn Noveck of Associated Press News:
Closing his remarks, he said he stood “for anybody who believes in change.