Already signed to an endorsement deal with Nike, Kyle Kuzma joined GOAT last October as their first Brand Ambassador. The contract called for the second-year Los Angeles Lakers forward to represent GOAT on and off the court.
It also allowed for Kuzma to wear rare and highly-coveted Nike sneakers throughout 2018-19 NBA season. That Kuzma joined forces with GOAT was hardly a surprise. A longtime Kobe Bryant fan, Kuzma regularly wore shoes from Bryant’s signature line during his rookie season.
That carried into his sophomore campaign, with select pairs from LeBron James’ Nike line mixed in as well as the Adapt BB.