Los Angeles Lakers forward Kyle Kuzma has signed on with GOAT as their first Brand Ambassador. The deal calls for Kuzma represent GOAT on and off the court and will allow for him to wear rare and highly-coveted Nike sneakers throughout the season.
The endorsement deal is the first between an athlete a sneaker marketplace/reselling platform. The deal follows the NBA removing its restrictions on sneaker colors to allow its players to be more expressive on the court.
“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” Kuzma said. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want.