Austin Reaves has become one of the most important and popular Los Angeles Lakers players during his time with the team and his newfound fame and on-court playstyle has led to several endorsement deals.
The most notable of Reaves’ business ventures is his partnership with Rigorer, who he collaborated with to release his signature shoe line. The two sides launched the Rigorer AR1 in 2023 and saw instant success as fans instantly gravitated toward the shoe and its multiple colorways.
After signing an extension with Rigorer that included an equity partnership, Reaves and the Chinese shoe brand debuted the Rigroer AR2 earlier this month.