Social media recently caught fire for a few hours amid speculation Los Angeles Lakers legend Kobe Bryant would come out of retirement to play in Ice Cube’s BIG3 League next year. The report stemmed from comments co-founder and co-CEO Jeff Kwatinetz made on a conference call.
While discussing the BIG3 League playoffs, Kwatinetz said he was informed by someone close to Bryant that he intended to participate in 3-on-3 league in their next season. However, that was later dismissed by Kobe Inc. chief marketing officer Molly Carter.
Then Bryant himself adamantly denied having any interest in coming out of retirement — whether to play or join the Lakers in an official capacity.