Luka Doncic is making an impact both on and off the court for the Los Angeles Lakers.
Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com sales, the league announced Monday.
The Lakers were also No. 1 on the team merchandise list.
Doncic became the first player other than LeBron James or Stephen Curry to hold the lead in jersey sales since the 2012-13 regular season, when Carmelo Anthony was No. 1, playing for the New York Knicks.