D-Fenders President/CEO Joey Buss made an announcement early Sunday that the Lakers’ D-League affiliated will be rebranded as the South Bay Lakers.
The D-Fenders have won three conference championships and have combined for 35 NBA Call-Ups including both former players and staff.
This make so much sense! If you discuss the D-Fenders with most folks, they usually ask, “The what? Who are the D-Fenders?” Rebranding the team to the South Bay Lakers will help with instant recognition. Only one question will remain for fans, “The South Bay Lakers?”
The South Bay is an area of Southern California just south of the Los Angeles International Airport encompassing El Segundo where the new UCLA Health Training Center Lakers facility is set to open in the Summer of 2017.