Los Angeles Lakers forward Kyle Kuzma is taking a dramatic step this season to step up his sneaker game, becoming the first player to partner with a footwear reselling app to expand his access to rare and limited edition shoes on a nightly basis.
"Now that the NBA has removed restrictions on the colorways we can wear on court, I can be as expressive as I want," Kuzma said.
Kuzma, currently entering the final season of a shoe deal with Nike, is the first brand ambassador for the GOAT app. He'll continue to wear only Nike brand products throughout the season, and is also expected to use the app partnership for his pre-game arena arrival footwear as well.