As he looks to expand his personal brand both on and off the court, Los Angeles Lakers forward Kyle Kuzma has signed a five-year footwear and apparel endorsement deal with Puma.
The deal is expected to pay him north of $20 million over the life of the contract, with additional incentives that could escalate the total value even further, according to industry sources.
Kuzma is now one of the highest-earning players with the brand and a featured partner with the company, who will also be featured in brand campaigns, key product feedback sessions and have creative control over future collections.