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Kobe Bryant to appear on Sina as guest analyst for NBA Finals

Kobe Bryant made a surprising move, perhaps more unexpected than the Lakers’ star rarely passing up the chance to make a game-winning shot.

He will serve as a guest analyst for Sina during the Chinese online company’s pre-game and post-game coverage for Game 3 of the 2015 NBA Finals on Tuesday between the Golden State Warriors and Cleveland Cavaliers.

Bryant has established numerous ventures in China. Yet, his latest business gig seems unexpected namely because he has said in recent years he has no interest in broadcasting. Still, Bryant has become more engaging and friendly with reporters in the past three years where he has offered a mix of unyielding honesty and humor.