Lakers guard Kobe Bryant partnered with a venture capital firm to close a $15 million investment in The Players’ Tribune, the company announced on Tuesday. Through his own investment firm, Bryant joined New Enterprise Associates to close the Series B financing.
In a news release, The Players Tribune noted that financial support will allow the one-year-old platform “to broaden and further develop its multimedia editorial offerings, including written pieces, photography, podcasts and The Players’ Tribune Radio.” It will also help to expand the website’s video content, including “Players’ POV, “Singular Focus” and “1440.”
Former New York Yankees shortstop Derek Jeter founded the company in 2014, which features athletes telling first-person accounts aided by ghostwriters to talk about various sports issues.