Kobe Bryant has always taken a hands-on approach to his business interests, and he’s become even more active in the business world following his retirement from the Los Angeles Lakers a season ago.
This has proven especially when it comes to his signature Sports Drink, Body Armor, which Bryant has been actively promoting to multiple media outlets over the past several months while also touring the globe.
All the Body Armor talk paid off again Thursday, when Bryant and the UFC announced that Body Armor would be the official sports drink of the fighting organization, via Dan Gelston of the Associated Press:
Kobe Bryant is set to enter the UFC octagon — at least, with a sports drink.