All it needed was a programming slot to be the best reality show on TV from 1999 through 2004 during the Lakers' runs to three championships and four NBA Finals appearances.
The real-life drama starred Kobe Bryant and Shaquille O'Neal, two of the NBA's top alpha dogs. They were dominant on the court with the Lakers, until they and their outsized egos no longer could coexist. There was 24/7 angst around the two, the public fascinated by the constant bickering between Bryant and O'Neal and the intrigue of how they still found a way to win championships despite a deep dislike toward each other.